How much did that coat cost, Councillor?

Over heard at the First Night community gathering at the Magna Centre, "Wonder how much those coats cost?"

The coats in question are expensive looking, (I found a similar coat on www.imprint.ca for $216 each when you purchase a minimum of 3).  They are embroidered with "Newmarket Council 2014-2018 term".   And it seems that every Council member has one.

The psychology of wearing a uniform is important to note.  Psychology is key to the reasons why military, sports, and youth groups decide to dress alike.  For the same reasons, Newmarket taxpayers should be deeply concerned about the indoctrination of the elected official into group think.

1) Dressing in a uniform promotes group cohesion and discourages individuality.  The Council members dress alike to demonstrate they are "working together" as a single unit/ mindset.  Outliers and dissidents don't wear uniforms.  Individualism is strongly discouraged.

2)  There are perceived perks to surrendering individuality.  Any way you slice it, taxpayers are purchasing the clothing of Council members, (and try to ignore the irony that many of the same people were at an charity event for Newmarket families who can't afford winter coats just 2 weeks ago).  These coats symbolise the falsehood that by agreeing with each other on every issue, more gets accomplished.

3) Uniforms discourage free expression.  We are taught early on as children playing sports, when the uniform goes own, being a good team mate means don't get out of line, listen to the coach, and know your role.  The Mayor is asserting his dominance and he is sending a clear message that he expects the rest of Council to play by his game plan.

4)  Uniforms aid those who suffer from low self esteem and insecurity.  One of the main reasons why schools require uniforms is to prevent bullying.  The victims of bullies are those who have social fragility but wearing a uniform signals that one belongs to a group.  Gang colours are worn for similar purpose, to tell potential rivals, "don't mess with me.".

There really is no positive outcome for our Council members deciding to wear a uniform. It isn't a psychologically healthy decision.